Cathy wanted to prove that air fryers could do more than reheat frozen foods and leftovers. So, she documented the journey on YouTube. Now, just a couple of years later, her channel draws thousands of daily visitors, attracts sponsors, and nets significant affiliate revenue.
More importantly, she empowers people to dust off their air fryers and start using them to make simple, delicious meals in minutes.
Widely regarded as the "Queen of Air Fryers," Cathy also leads a YouTube Business Mastermind, where she guides entrepreneurs in establishing their niche expertise on YouTube and leveraging their influence to build a brand.
The Fabulessly Frugal app is a mobile database of the best online deals available. You get deal alerts when you select your favorite brands, shopping categories, or products. And you get access to a price comparison tool that ensures you never fall for "marketing math tricks" again!
Cathy's impact extends beyond her own content creation. As an INFLUENCER in the digital marketing world, she has utilized her experience and knowledge to guide other aspiring bloggers and marketers. She frequently shares valuable insights and strategies that have proven to be instrumental in her own success.
In her career, Cathy Yoder has shown remarkable ingenuity, tenacity, and an uncanny KNACK FOR ANTICIPATING TRENDS. Her viral YOUTUBE videos and influential status within the digital marketing community continue to make her a force to be reckoned with in the world of online content creation.
But as a busy mom of 8 kids, I needed a way to put food on the table fast--several times a day.
I tried meal prep, delivery services, eating out (not good), and more. Nothing worked. Meal prep required too much time in the kitchen. And the other options were too pricey for my deal-seeking nature.
That's when I started experimenting with an air fryer.(I may not like cooking, but I enjoy learning new technology.) Soon, I discovered I could make simple, delicious, and mostly nutritious meals in minutes. When my kids ate those first dinners without complaining, I had an "aha moment" that dramatically changed how I cook and the trajectory of my business.
In 2020, with a house full of family members STILL needing to eat, I used my phone to record videos of the food I cooked in the air fryer. The kids tried and rated each recipe. Some even pitched in to help chop, mix, and measure. I posted the videos and recipes on YouTube, and here we are.
I now have a family full of air fryer enthusiasts. The recipe portion of Fabulessly Frugal (my original business) has grown so much that we are spinning the cooking content into a site called Empowered Cooks. Pine & Pepper is a physical product line of cooking accessories launched earlier this year.
Ironically, my reluctance to cook was an essential ingredient for building this thriving culinary business that helps people (like me) feel more confident in the kitchen.
Use the form below to contact Cathy Yoder with an interview, speaking, or coaching request.