Learn how I sold over $500K in Cookbooks on YouTube!
DOs & DON’Ts!
Teaching families how to live a FABULOUS life on LESS!
Creating kitchen tools that empower everyday cooks
Empowering everyday cooks to feel more confident In the kitchen
Helping entrepreneurs establish niche expertise with YouTube
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~630K YouTube subscribers
~6.2M Viewers of top videos
>1M Monthly views
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Cathy wanted to prove that air fryers could do more than reheat frozen foods and leftovers. So, she documented the journey on YouTube. Now, just a couple of years later, her channel draws thousands of daily visitors, attracts sponsors, and nets significant affiliate revenue.
More importantly, she empowers people to dust off their air fryers and start using them to make simple, delicious meals in minutes.
Widely regarded as the "Queen of Air Fryers," Cathy also leads a YouTube Business Mastermind, where she guides entrepreneurs in establishing their niche expertise on YouTube and leveraging their influence to build a brand.
DOs & DON’Ts!
The EXACT Framework I used to sell 20K cookbooks!
AIR FRYER RECIPES
The Book That Will Change How You Cook!
This fantastic cookbook has 150+ recipes that give you the confidence to enjoy all your air fryer has to offer.
BUY THE BOOK
Also available on
Over 20K Sold
AIR FRYER CHEAT SHEET
Air Fryer Food Cooked Perfectly Every Time!
Say goodbye to under or overcooked food in your air fryer! This handy magnetic air fryer cheat sheet helps you cook 85+ foods to perfection.
BUY THE MAGNET
Also available on
AIR FRYER ACCESSORIES
Tools to Help Everyday Cooks USE Their Air Fryers!
I’m a working mom with 8 kids and no time to get fancy. Pine & Pepper products are simple, durable, and helpful cooking tools that help everyday cooks (like me!) get food on the table fast!
Launching by Holiday 2023
Shop my Amazon Storefront while you wait!
Unleash the power of your air fryer!
Spend LESS TIME COOKING and MORE TIME ENJOYING the activities you love! Using carefully selected recipes, you’ll learn the basics of air frying, then feel empowered to experiment independently.
What You Get:
Tips and Tricks!
Free Meal Planning
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Cooking With Cathy MEMBERSHIP
"Cooking with Cathy" MONTHLY LIVESTREAM You get the recipes ahead of time so we can cook, chat, and laugh together as we make easy air fryer meals in real time! Anything could happen!
What You Get:
Recipes you’ll love
List of ingredients,and tools to prep
A chance to ask questions!
Join COOKING with CATHY!
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Shopping Smart Has Never Been EASIER!
The Fabulessly Frugal app is a mobile database of the best online deals available. You get deal alerts when you select your favorite brands, shopping categories, or products. And you get access to a price comparison tool that ensures you never fall for "marketing math tricks" again!
“Cathy Yoder is a dynamic blogger, seasoned entrepreneur, and the reigning category king of Air Fryer Recipes on YouTube. Despite her personal aversion to cooking, Cathy's genuine and relatable approach has captivated her audience, earning her the endearing title of ‘The Air Fryer Queen.’”
YouTube Growth Strategist, Executive Producer of The Chosen, founder of VidSummit
“The first time Cathy showed me what she’s doing on YouTube, my mind was blown. Then she spoke In Mexico and showed this process...I got so excited that we built a whole division just focusing on what she’s doing because It’s THAT VITAL and THAT IMPORTANT.
New York Times Bestselling Author, Co-Founder of ClickFunnels, and one of the best digital marketing minds of our time.
Cathy's impact extends beyond her own content creation. As an INFLUENCER in the digital marketing world, she has utilized her experience and knowledge to guide other aspiring bloggers and marketers. She frequently shares valuable insights and strategies that have proven to be instrumental in her own success.
In her career, Cathy Yoder has shown remarkable ingenuity, tenacity, and an uncanny KNACK FOR ANTICIPATING TRENDS. Her viral YOUTUBE videos and influential status within the digital marketing community continue to make her a force to be reckoned with in the world of online content creation.
DOs & DON’Ts!
How I Gained Engaged Followers QUICKLY!
True Story. I don't like to cook.
But as a busy mom of 8 kids, I needed a way to put food on the table fast--several times a day.
I tried meal prep, delivery services, eating out (not good), and more. Nothing worked. Meal prep required too much time in the kitchen. And the other options were too pricey for my deal-seeking nature.
That's when I started experimenting with an air fryer. (I may not like cooking, but I enjoy learning new technology.) Soon, I discovered I could make simple, delicious, and mostly nutritious meals in minutes. When my kids ate those first dinners without complaining, I had an "aha moment" that dramatically changed how I cook and the trajectory of my business.
In 2020, with a house full of family members STILL needing to eat, I used my phone to record videos of the food I cooked in the air fryer. The kids tried and rated each recipe. Some even pitched in to help chop, mix, and measure. I posted the videos and recipes on YouTube, and here we are.
I now have a family full of air fryer enthusiasts. The recipe portion of Fabulessly Frugal (my original business) has grown so much that we are spinning the cooking content into a site called Empowered Cooks. Pine & Pepper is a physical product line of cooking accessories launched earlier this year.
Ironically, my reluctance to cook was an essential ingredient for building this thriving culinary business that helps people (like me) feel more confident in the kitchen.
Use the form below to contact Cathy Yoder with an interview, speaking, or other request.
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