ENTREPRENEUR
DIGITAL MARKETER
YOUTUBE EXPERT
MOTHER OF 8
RELUCTANT COOK

WHICH YOUTUBER ARE YOU?

Just Getting Started!

Ramp up faster with my free guide:

"72 YouTube DOs & DON'Ts"

Ready to Monetize!

Ready to Monetize!

Blow past classic rev-share with my free guide:

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COMPANY
PORTFOLIO

Established 2008
Teaching families how to live a FABULOUS life on LESS! 

Established 2022
Creating kitchen tools
that empower everyday cooks

Established 2023
Empowering everyday cooks to feel more confident in the kitchen

Established 2023
Helping entrepreneurs establish niche expertise with YouTube

YOUTUBE CHANNEL

Cathy wanted to prove that air fryers could do more than reheat frozen foods and leftovers. So, she documented the journey on YouTube. Now, just a couple of years later, her channel draws thousands of daily visitors, attracts sponsors, and nets significant affiliate revenue.

More importantly, she empowers people to dust off their air fryers and start using them to make simple, delicious meals in minutes.

Widely regarded as the "Queen of Air Fryers," Cathy also leads a YouTube Business Mastermind, where she guides entrepreneurs in establishing their niche expertise on YouTube and leveraging their influence to build a brand.

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~630k YouTube subscribers
~6.2M Viewers of top videos
>1M monthly visitors

+20K Cookbooks sold

~630k YouTube subscribers
~6.2M Viewers of top videos
>1M monthly visitors 

+20K Cookbooks sold

WHICH YOUTUBER ARE YOU?

NEWBIE: HELP ME START FAST!

Get paid to find your Ideal customer with:

"72 YouTube DOs & DON'Ts"

PRO: HELP ME MONETIZE NOW!

PRO: HELP ME MONETIZE NOW!

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"12 Things to Sell Besides Merch!"

PRODUCT
CATALOG

AIR FRYER RECIPES

The Book That Will Change How You Cook!
This fantastic cookbook has 150+ recipes that give you the confidence to enjoy all your air fryer has to offer.

Available Formats

  • Spiral-bound
  • ​PDF eBook
  • ​Kindle
  • ​Amazon POD
  • Spiral-bound
  • ​PDF eBook
  • ​Kindle
  • ​Amazon POD

Also available on

AIR FRYER CHEAT SHEET

Air Fryer Food Cooked Perfectly Every Time!
Say goodbye to under or overcooked food in your air fryer! This handy magnetic air fryer cheat sheet helps you cook 85+ foods to perfection.

Also available on

AIR FRYER ACCESSORIES

Tools to Help Everyday Cooks USE Their Air Fryers!
I’m a working mom with 8 kids and no time to get fancy. Pine & Pepper products are simple, durable, and helpful cooking tools that help everyday cooks (like me!) get food on the table fast!

DIGITAL COURSE

Unleash the power of your air fryer! 
Spend LESS TIME COOKING and MORE TIME ENJOYING the activities you love! Using carefully selected recipes, you’ll learn the basics of air frying, then feel empowered to experiment independently.

What You Get:

  • Versatile Recipes
  • ​Tips and Tricks!
  • ​Free Meal Planning
  • ​and more!
  • Versatile Recipes
  • ​Tips and Tricks!
  • ​Free Meal Planning
  • ​and more!

MEMBERSHIP

 "Cooking with Cathy" MONTHLY LIVESTREAM 
 You get the recipes ahead of time so we can cook, chat, and laugh together as we make easy air fryer meals in real time! Anything could happen!

What You Get:

  • Recipes you’ll love
  • List of ingredients and tools to prep
  • A chance to ask questions
  • ​Premium support
  • Recipes you’ll love
  • List of ingredients and tools to prep
  • A chance to ask questions
  • ​Premium support

MOBILE APP

Shopping Smart Has Never Been EASIER!
The Fabulessly Frugal app is a mobile database of the best online deals available. You get deal alerts when you select your favorite brands, shopping categories, or products. And you get access to a price comparison tool that ensures you never fall for "marketing math tricks" again!

SPEAKING
ENGAGEMENTS

Cathy's impact extends beyond her own content creation. As an INFLUENCER in the digital marketing world, she has utilized her experience and knowledge to guide other aspiring bloggers and marketers. She frequently shares valuable insights and strategies that have proven to be instrumental in her own success.

In her career, Cathy Yoder has shown remarkable ingenuity, tenacity, and an uncanny KNACK FOR ANTICIPATING TRENDS. Her viral YOUTUBE videos and influential status within the digital marketing community continue to make her a force to be reckoned with in the world of online content creation.

WHICH YOUTUBER ARE YOU?

I Want To Build Subscribers

Get there faster with my free guide:

"72 YouTube DOs & DON'Ts"

I Want To Start Earning Money

I Want To Start Earning Money

Turn views to sales with my free guide:

"12 Things to Sell Besides Merch!"

ABOUT CATHY

True Story. I don't like to cook.

But as a busy mom of 8 kids, I needed a way to put food on the table fast--several times a day. 

I tried meal prep, delivery services, eating out (not good), and more. Nothing worked. Meal prep required too much time in the kitchen. And the other options were too pricey for my deal-seeking nature.

That's when I started experimenting with an air fryer. (I may not like cooking, but I enjoy learning new technology.) Soon, I discovered I could make simple, delicious, and mostly nutritious meals in minutes. When my kids ate those first dinners without complaining, I had an "aha moment" that dramatically changed how I cook and the trajectory of my business.

In 2020, with a house full of family members STILL needing to eat, I used my phone to record videos of the food I cooked in the air fryer. The kids tried and rated each recipe. Some even pitched in to help chop, mix, and measure. I posted the videos and recipes on YouTube, and here we are.

I now have a family full of air fryer enthusiasts. The recipe portion of Fabulessly Frugal (my original business) has grown so much that we are spinning the cooking content into a site called Empowered Cooks. Pine & Pepper is a physical product line of cooking accessories launched earlier this year.

Ironically, my reluctance to cook was an essential ingredient for building this thriving culinary business that helps people (like me) feel more confident in the kitchen.

CONTACT

Use the form below to contact Cathy Yoder with an interview, speaking, or coaching request.

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OR

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